At Friday Strategy we provide high-level marketing and communications expertise to healthcare companies
At Friday Strategy we provide high-level marketing and communications expertise to healthcare companies
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Are you preparing to launch, scale, or evolve?
We offer the strategic support of a senior marketing partner, without the overhead of building an internal team.
We help define your vision, sharpen your brand positioning, and build the messaging, tools, and journeys that resonate with the people who matter, from investors and partners to healthcare professionals and patients.
Our experience spans a broad range of therapeutic areas, including oncology, neurology, cardiovascular, respiratory, diabetes, rare diseases, vaccines, animal health, and consumer healthcare.
Founder and CEO, Jo Lee
With over 30 years of experience in marketing and communications, Jo has worked with brands across Europe, the US, Asia, and Africa. She’s skilled at making complex ideas clear and has helped many organizations develop strategies that build trust and long-term value.
In recent years, Jo has focused on the healthcare sector, partnering with MedTech and Pharma companies from global industry leaders to rising innovators.
Known for her thoughtful approach, creative insight, and dependable support, she aims to bring both structure and empathy to every collaboration.
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